1863 Corporate Partnerships

The Process

Streamlined to improve your brand's bottom-line as quickly as possible.
We prioritize data-driven partnerships specific to you as a partner over everything. After speaking with 1863 leadership about your goals, we craft solutions specific to your budget & outcomes that will turn your vision into a successful reality–all in a timely manner.

Stakeholder needs analysis.
When you work with 1863, we begin by spending quality time with you and everyone else within your organization to figure out who you really are, what you’re really about, what your objectives are, and define what success really looks like.

Partnership strategy development.
Here is where we outline multiple options that fit your pre-defined specifications and needs. We take into consideration industry or technology of focus, timeline, location, revenue goals, and much more based on our previous conversations.

Coordinated Implementation.
After we've agreed on the specifics of the partnership, the 1863 leadership and creative team will develop a solution that meets our quality standards to ensure we are effectively representing the needs of our mutual brands. This is a coordinated process with both of our respective teams to ensure you have input throughout the entire process.

Brand Awareness.
Leveraging our newly established media partners, with a combined reach of 1.3 billion people worldwide, we'll ensure your efforts to support the New Majority, don't go unnoticed and unappreciated throughout the life of the initiative.

Data & Reporting.
During and after implementation, we'll deliver in-depth reports detailing the impact of our joint solution, enabling you to understand the ROI of every resource spent.

Brand Pipeline

A national portfolio of high-value partners & clients.
Whether you're looking for channel partner opportunities, value-added providers, or simply looking for clients for your amazing solution, we've got a pipeline of brilliant brands for you to consider.

All high-potential brands.

We've partnered with leading brands to help them achieve their goals while also supporting the New Majority. Here are a few examples of how 1863 Ventures and our corporate partners have made a significant impact.

The data

Behind each set of numbers is a compelling New Majority story of accomplishment in spite of intense adversity.

$300M

In revenue generated to date

$2M

In equity investments

$930K

In non-dilutive funding

$1.5M

In debt financing

Fully customizable options and approach.

Regardless of your corporate objectives we've got a wide-array of partnership options designed to produce the desired outcomes of any internal stakeholders.

Solution Provider Partnerships.
Find the perfect customers for your products and services. We're constantly scouring the world for solution providers that can give our New Majority brands a competitive edge.

Channel Partnerships.
1863 matches your organization to the right brands based on your pre-specified requirements. In rare cases where we don't have New Majority brands currently in our pipeline that meet your specifications, we'll aggressively search through our national rolodex to find some that do.

Case Study: Brand Pipeline

Target
Doubling down on a pledge to source & promote popular New Majority brands in their stores.

"1863 continuously develops amazing brands via their accelerator whose products, our customers, absolutely love! Each brand we interact with require virtually no additional support from us at the point of engagement."

Custom Programs

Nurture high-potential brands into strategically beneficial partners and/or customers.
Our streamlined approach to developing New Majority brands provides your organization a consistent flow of value. Whether it's in the form of revenue as a customer or whether you're looking to tap into new business streams as a channel partner.

Custom accelerator programs designed to reduce the time to realized value.

Build and nurture a pipeline of New Majority companies that position your brand to be a market leader, successfully future-proofing your business.

Accelerator Participant Performance

Don't take our word for it, here's how participants performed within a year of entering our previous partner programs.

62%

Experienced a 10 to 30% increase in annual revenue within the year

41%

Attracted new or additional follow-on capital

24%

Have hired new employees

65%

Run more, profitable companies

Case Study: Custom Programs

Amazon
Preparing Black & Brown owned small businesses to excel as key, government service providers.

1863 Ventures served as a key driver of change among the New Majority brands that participated in this small business program, covering everything from financial planning to marketing & sales.

Brand Activations

Reposition your brand & source high-value revenue generating opportunities.
Whether in person or online, we can craft highly engaging, community-building experiences that are inclusive to New Majority ecosystem(s) and represent your brand's values.

Experiential Marketing

We bring brands to life by hosting engaging events that allow you to interact directly with your target New Majority audiences & communities.

Brand Promotions

Attract & retain target New Majority audiences through brand promotion-oriented activations. Aligning you with your target audience and keeping them engaged with your brand long-term.

In-Person/Store Events

Offer a unique and valuable experience that can’t be captured online in your store or at a pre-defined venue.

Digital Marketing Campaign

Clearly articulate the aims & goals of your initiative, then target the segments & personas to then methodically choose which channels to go after them on.

Sampling Campaigns

By enticing target audiences with a taste of your products and services, we can coordinate an effective engagement strategy.

Social Media Engagements

Build brand awareness, increase customer engagement, generate leads, educate prospects, as well as Up-Sell target audiences to further engage with your brand.

Case Study: Brand Activations

Essence x New Voices Foundation
Reinforcing a deep commitment to supporting Black & Brown owned small businesses.

"1863 was a crucial part to the overall success of Essence Festival's programming.

From their work setting up and managing our pitch competition to providing on the ground experts advising any and all New Majority founders who needed.

Their presence was most definitely felt and deeply appreciated throughout the life of the event."

Capabilties

A multi-disciplinary team dedicated to supporting New Majority-led brands.
Whatever the needs and standards of our partnership, we've got the in-house and 3rd party talent to execute on your vision and make it a reality.

Strategy

Customer Insights & Trends
Using our decades of experience in academia and our roots in data analytics, we're able to identify behaviors that are key to inciting change for both you and the teams you support.

Customer Experience
Doesn't matter if you're targeting potential portfolio companies or ecosystem builders, we can craft a market strategy to ensure you're only ever associated with excellence.

Data Science & Analytics
We believe that all change should be centered around real and accurate data. That's why we place pride in our ability to setup, manage & improve the systems required to acquire it.

Product & Service Vision
With our knowledge of national ecosystems, we're able to align all stakeholders, whether it's your team or the teams you support, around what it takes to achieve the right outcomes.

Go-to-Market Planning
Our extensive project managing experience enables us to avoid wasting time and resources bringing a solution to market where or when it’s unnecessary.

Omnichannel + D2C Strategy
While partnerships are valuable (and needed) relying solely on partners to communicate with customers is a risk. We specialize in building direct relationships between the target audiences and either you or the teams you support.

User Experience & Interfaces

Design Systems + Style Guides
Save valuable time and energy for the stakeholders on your team and that of your portfolio companies by developing a unified and distinct language that your respective customer bases will fall in love with and that's all your own.

eCommerce + Website Design
We've worked closely with top brands to build stores & sites that compel their target audiences to buy into their value. We're bringing that skillset to your organization and your portfolio.

User Experience Strategy
Our design team specializes in translating any brands vision to every touchpoint their target market interacts with. Whether it's your brand setting up an event site, or one of your portfolio companies launching a content marketing initiative.

Digital Product + Service Design
A good solution is something that can be crafted & refined. Whether we're working with your team or one of your portfolio companies, we center the customer's needs and experiences. We ensure that every point where they make contact with the service provider creates a positive outcome in their mind.

Rapid Prototyping & Optimization
When building a product we understand the importance of validation. Before launching any initiative we run experiments to explore, test hypotheses and iterate on ideas. We carefully expose the target audience to the potential designs and experience before investing time and money into formal development.

Mobile Web + Native Design
We all live on our mobile devices, and it's likely that the audiences you're targeting does as well. Whether we're building a pitch event website or guiding the production of your portfolio company's new product, we ensure that the mobile experience is accounted for.

Brand Experience Management

Identity + Positioning
We carefully craft how you want your initiative to be perceived – from the language used, to your color palette and however else we'll express your brands values.

Brand Guidelines + Playbooks
We'll help you or your portfolio companies develop a comprehensive document that establishes guidelines for how your respective brand is publicly presented. It enforces consistency with all communications, whether that is a company description or visual branding.

Brand Messaging
Craft a comprehensive messaging framework that can guide you or your portfolio companies through marketing across every piece of content and channel. Everything you'll create, both internally and externally, should be able to map back to this messaging.

Visual Language + Art Direction
Just as spoken language is based on fundamental letters, sounds and grammar, visual art is based on elements and principles that, when used together, create works that communicate ideas and meaning to the viewer. These are necessary to convey your values to an increasingly distracted audience.

Campaign Development
Our design team specializes in translating any brands vision to every touchpoint their target market interacts with. Whether it's your brand setting up an event site, or one of your portfolio companies launching a content marketing initiative.

Design Production + Execution
Enables your in-house marketers and designers to stay focused on the big picture while the 1863 team acts as an extension of your department. Rest easy knowing experienced professionals can take your existing design or design direction and create production-ready assets in a timely and professional manner.

Technology

CMS Implementation
Develop a system that provides your staff or the staff of your portfolio brand(s) with a way to update or create content for whatever content-centric project(s) you're trying to produce.

Full Stack Development
Our development teams can work with both the front and back ends of a website or application, enabling us to tackle projects that involve databases or building user-facing websites.

Interactive Prototyping
We're capable of validating your ideas and concepts with prospective target audiences before investing time and money in the development stage. Highlighting any issues that users may have, or suggestions to improve the look and feel are addressed.

Quality Assurance
Before launching any initiative we ensure we maintain the desired level of quality in a service or product by means of attention to every stage of the process of delivery or production.

Content Development

Content Strategy
Support with the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals.

Copywriting
While design, content marketing, and SEO are all parts of a complete digital marketing plan to New Majority communities, copywriting is the glue that ties it all together. Copy gives your design assets meaning and lays the necessary foundation.

Photography
The 1863 Studio team enables you or your portfolio brands to introduce the world to your business with authentic, high-resolution photos of your team, locations, products, audiences, initiatives and events.

Video Production
Our 1863 Studio team provides full video production services including concept development, production, and post production. For those who need an all-in-one script-to-screen solution, 1863 Studio can write, produce and edit a finished product that fits your video objectives.

Education

Curriculum Development
The step-by-step process to create positive improvements in the courses offered by the business education-oriented arm of your brand. The world changes every day and new discoveries have to be engaged or included into the education curricula. We'll help you stay on top of it all.

Pitch Competition Judges + Evaluators
Sourcing experts that can evaluate brands across a wide-range of industries & verticals. Their critical eyes can serve as a shortcut for your portfolio companies to get to know investors who might invest in their brands in the near future.

One-on-One Coaching
Effective coaching is an integral part of the long-term success of your portfolio companies. By implementing consistent one-on-one coaching sessions, we can provide all our members the opportunity to share their ideas, frustrations, and goals within a structured and safe environment.

Guest Speaking Engagements
We provide access to role models, mentors and trailblazers to share their stories and inspire your portfolio companies. Each speaker brings opportunity to build competency through workshops and trainings from both sector leaders and successful regional entrepreneurs.

Co-branded Webinars
Two heads are better than one - the saying holds true when it comes to creating webinars that will benefit your brands. Joining forces to run a co-marketing webinar can have double the value of your average broadcast, from reaching new markets to bolstering your credibility.